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How Can I Help
Campaign Strategy
Australians become confused when disposing their waste. They need a platform that guides them towards correct waste management habits.
Roles:
Researcher
Marketing Strategist
Graphic Designer
Copywriter
'How Can I: Help' is an educational campaign addressing one of Australia’s leading social and environmental issues, waste and recycling management.
This campaign encourages Victorians to adopt correct waste management habits. Focusing on confusion within the household, this campaign addresses the state and council guidelines that Victorian should consider when
disposing their waste.
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